Product Design
PearMonie
Scope:
Designed a fully-fledged inventory management and business banking app with 200+ screens and prototype, along with marketing artifacts and website redesign.
Primary Goal:
Develop a user-friendly and intuitive inventory management and business banking app for small businesses.
Introduction
PearMonie is a comprehensive inventory management and business banking app, designed to streamline financial operations for businesses of all sizes. As the sole designer on this project, I took charge of the design vision, collaborated with team members on product strategy, and worked with developers to create a user-centric and efficient app. This case study highlights the essential details related to the product design process and the significant impact it had on the user experience and business outcomes.
1
Discovery
During the discovery phase, I worked closely with the Product Owner and Growth Lead to understand the objectives, target audience, and business requirements for the products. We defined the scope of the app and identified the key features necessary for its success.
2
Design Strategy
I formulated a design strategy that emphasized user experience, efficiency, and a consistent design language. A dynamic design system was created by myself, ensuring a seamless experience across web and mobile platforms. It allowed for rapid prototyping and easy iteration.
3
User Research
To gain insights into the target users’ needs and pain points, I collaborated with the team and also conducted independent user interviews, surveys, and competitor analysis. The findings guided the design decisions and influenced the overall app structure.
4
UI/UX Design
With a deep understanding of the users and their requirements, I proceeded to design the 300+ screens of the app. The customer and admin product-management dashboard were meticulously crafted to provide a pleasant and productive experience for both user types.
5
Prototyping & Testing
A low-fidelity prototype was created to enable user testing and feedback collection. I collaborated with the development team to implement the designs and conducted usability tests to validate the user flows.
6
Iteration and Data-Driven Design
Working with the 25+ member team, we collected user feedback, analyzed data, and identified areas of improvement. Iterative design cycles were initiated to address pain points and optimize the user experience.
7
Marketing Efforts
To promote the app, I designed marketing artifacts, including promotional materials and app store visuals. The company website was also redesigned by me to align with the new app’s aesthetics and branding.
UI Gallery
Branding Gallery
Successful Execution and Results
- The data-driven design iterations resulted in a 10% decrease in customer complaints in one month, indicating an improved user experience.
- Customer retention increased by 20%, showcasing the app’s enhanced usability and value to users.
- The marketing efforts and website redesign led to 5,000 new app downloads, contributing to increased user engagement and brand visibility.
The results speak for themselves, with reduced complaints, increased customer retention, and successful marketing efforts. PearMonie continues to serve businesses effectively, thanks to the robust product design and ongoing dedication to user satisfaction.